Technically-minded people can struggle with business writing and
many businesses get it wrong, losing their readers in avalanches of
acronyms and jungles of technical jargon. It doesn't have to be
that way. In this book you'll discover how to give your
communication skills an upgrade, exploring the tips and tricks that
will enable you to write effectively and persuasively for any
audience. You'll discover how to write for maximum impact and how
to make your enthusiasm even more infectious.
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