As the Great Depression started in 1929, several dozen creative
individuals from a variety of artistic fields, including
theatrical, advertising, graphic, fashion, and furniture design,
pioneered a new profession. Responding to unprecedented public and
industry demand for new styles, these artists entered the
industrial world during what was called the 'Machine Age,' to
introduce 'Modern' design to the external appearance and form of
mass-produced, functional, mechanical, consumer products, formerly
not considered 'art.' The popular, modern designs by these 'Machine
Designers' increased sales and profits dramatically for
manufacturers, which helped the economy to recover; established a
new profession, 'industrial design;' and within a decade, changed
the fact of American products from mechanical monstrosities into
sleek, modern forms expressive of the future. This book is about
those few dozen industrial designers, and how they founded,
developed, educated, and organised today's profession of 50,000
practitioners, who design all those attractive and useful products
you love.
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