This Palgrave Pivot offers comprehensive evidence about what people
actually think of "nudge" policies designed to steer decision
makers' choices in positive directions. The data reveal that people
in diverse nations generally favor nudges by strong majorities,
with a preference for educative efforts - such as calorie labels -
that equip individuals to make the best decisions for their own
lives. On the other hand, there are significant arguments for
noneducational nudges - such as automatic enrollment in savings
plans - as they allow people to devote their scarce time and
attention to their most pressing concerns. The decision to use
either educative or noneducative nudges raises fundamental
questions about human freedom in both theory and practice.
Sunstein's findings and analysis offer lessons for those involved
in law and policy who are choosing which method to support as the
most effective way to encourage lifestyle changes.
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