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Women in Neoliberal Postfeminist Television Drama - Representing Gendered Experiences of the Second World War (Hardcover, 1st ed. 2019)
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Women in Neoliberal Postfeminist Television Drama - Representing Gendered Experiences of the Second World War (Hardcover, 1st ed. 2019)
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"In this insightful book, Cat Mahoney offers a fascinating analysis
of contemporary TV dramas such as Home Fires, Land Girls and The
Bletchley Circle. Developing the idea that history is told through
the preoccupations of the present, she argues compellingly that
these are postfeminist dramas which work through troubling ideas
about heteronormative romance, domesticity, beauty and whiteness,
while reinforcing the idea that feminism as a political movement is
not necessary. A bold and original contribution to television
studies, gender studies and popular history." Rosalind Gill, City,
University of London, UK By examining contemporary television drama
set during and immediately after the Second World War, this book
illustrates the ways in which postfeminism has shaped
representations of women in contemporary culture. Mahoney offers a
new perspective to debates that have previously been concerned with
questions of historical accuracy. She argues that depictions of
women from the past in modern television drama spawn from the
neoliberal postfeminist media climate which originated in the
1990s. These depictions respond to a cultural need to naturalise
and de-historicise a version of neoliberal postfeminist femininity
that is compatible with the current media climate and far more
reflective of the concerns of the present than any "real" or lived
experience of women in the past. The result of this process of
naturalisation is the assertion that postfeminist values are
natural and eternal, rather than a product of the 1980s economic
turn and the present political moment. By identifying and
interrogating postfeminist norms within four television drama
series produced since the 2008 financial crash, this book argues
that postfeminism is a dominant structuring force in their
depiction of female characters and of the past.
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