This book looks at financial advisory from a behavioural
perspective, and focuses on how the nature of the relationship
between advisors and clients may affect the ability of the advisor
to perform its functions. Broken into three key parts, the book
looks at the client, the advisor, and the relationship between the
two. Chapters review relevant theories of decision-making under
risk to understand the nature of clients' decisions. The literature
on advisors' functions and the normative landscape regulating
financial advisory are also addressed. Finally, this book reviews
how behavioural finance has traditionally addressed portfolio
selection and explains how trust can be seen as a viable avenue to
maximize advisors' effectiveness and pursue clients' needs. This
book will be of interest to both behavioural finance scholars and
practitioners interested in understanding what the future of
financial advisory may have in stock.
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