What does it mean to live in a consumer society and how does this
impact on our behaviour? In this insightful and engaging
introduction to the psychology of consumption, Cathrine
Jansson-Boyd discusses the various ways that consumer activities
pervade our everyday lives, whether we are buying the latest trends
to keep up with our peers or altering our physical looks so that we
can fit the media's beauty mould. Highlighting why the spread of
consumption through society is so important, the book looks at the
impact on both children and the environment as well as at ethical
considerations. Consumption Matters is the essential starting point
for both students and general readers interested in consumer
psychology.
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