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Successful Marketing Communications - A practical guide to planning and implementation (Hardcover) Loot Price: R5,547
Discovery Miles 55 470
Repayment Terms: R520 pm x 12*
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Successful Marketing Communications - A practical guide to planning and implementation (Hardcover): Cathy Ace

Successful Marketing Communications - A practical guide to planning and implementation (Hardcover)

Cathy Ace

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Loot Price R5,547 Discovery Miles 55 470 | Repayment Terms: R520 pm x 12*

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'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2017
First published: 2001
Authors: Cathy Ace
Dimensions: 246 x 189 x 18mm (L x W x T)
Format: Hardcover
ISBN-13: 978-1-138-44112-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-138-44112-0
Barcode: 9781138441125

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