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Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups
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Islamic Marketing - Understanding the Socio-Economic, Cultural, and Politico-Legal Environment (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R2,540
Discovery Miles 25 400
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Islamic Marketing - Understanding the Socio-Economic, Cultural, and Politico-Legal Environment (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book analyzes the current Islamic marketing environment. Since
the Muslim world is extremely diverse in terms of economic
development, customs and traditions and political and legal
systems, it is vital for companies and marketers to analyze the
environment before attempting to address these markets. The author
emphasizes that it is ineffectual to elaborate the distribution and
promotion strategies if the market does not exist in terms of
purchasing power or demographics, if potential consumers do not
believe that products and services answer their needs and demands
or if there are political and legal barriers to companies wanting
to enter these markets. The book offers detailed insights into the
economic, socio-cultural, and politico-legal environment in the
Muslim world, which are essential for marketers to understand and
form the foundations of effective marketing strategies.
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