In this sweeping portrait of the political culture of the early
People's Republic of China (PRC), Chang-tai Hung mines newly
available sources to vividly reconstruct how the Chinese Communist
Party (CCP) tightened its rule after taking power in 1949. With
political-cultural projects such as reconstructing Tiananmen Square
to celebrate the Communist Revolution; staging national parades;
rewriting official histories; mounting a visual propaganda
campaign, including oil paintings, cartoons, and New Year prints;
and establishing a national cemetery for heroes of the Revolution,
the CCP built up nationalistic fervor in the people and affirmed
its legitimacy. These projects came under strong Soviet influence,
but the nationalistic Chinese Communists sought an independent road
of nation building; for example, they decided that the
reconstructed Tiananmen Square should surpass Red Square in size
and significance, against the advice of Soviet experts sent from
Moscow.
Combining historical, cultural, and anthropological inquiries,
Mao's New World examines how Mao Zedong and senior Party leaders
transformed the PRC into a propaganda state in the first decade of
their rule (1949 1959). Using archival sources only recently made
available, previously untapped government documents, visual
materials, memoirs, and interviews with surviving participants in
the Party's plans, Hung argues that the exploitation of new
cultural forms for political ends was one of the most significant
achievements of the Chinese Communist Revolution. The book features
sixty-six images of architecture, monuments, and artwork to
document how the CCP invented the heroic tales of the Communist
Revolution."
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