"I didn't set out to become a collector of your and your neighbors'
information. When I was growing up, nobody but egghead scientists
talked about 'data.' It was the mechanical age, and I was a gadget
geek, taking apart my cousin's toys and trying to put them back
together again. I was especially crazy about cars and engines, and
had it not been for a fateful encounter during college recruiting
season, I might've lived my life as a race car mechanic instead of
learning about computers at IBM. As it turned out, pursuing Big
Data allowed me the resources to become a professional race car
driver on the side, competing against the likes of Paul Newman, who
makes appearances in these pages as well. "Such are the wonders of
this journey we're all on. Mine has taken me from the frontier of
western Arkansas, where my ancestors owned a hardware store selling
iron tools to westbound travelers, to the frontier of the digital
age, where room-size computers have become eclipsed by the power of
smart phones. And in a sense, the story you're about to read isn't
so different from those of the colorful adventurers who stocked up
their wagons at my family's hardware emporium and headed west to
make their fortunes. Data mining is the new gold rush, and we were
there at first strike, dragging with us all our human frailties and
foibles. In this book's cast of characters you'll find ambition,
arrogance, jealousy, pride, fear, recklessness, anger, lust,
viciousness, greed, revenge, betrayal, and then some." "It is a
messy story. In the big picture, this could be called a narrative
of America since World War II. But in the micro telling, think of
it this way: The man who opened your lives to Big Data finally
bares his own."
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