"Standard Model" marketing is in crisis, as it is mal-adapted to
the global era of extended turmoil we are entering. This is a
primer on how to build new, enduring ties to customers and
stakeholders in the coming era of crisis by leveraging the largely
misunderstood power of weblogs and New Media--"The Power Yet to
Come." The world is entering an extended era of disruption caused
by the intersection of four mutually reinforcing cycles: 1. Peak
oil, or the depletion cycle/end-game of the global economy's
complete dependence on inexpensive, readily available
petroleum/fossil fuels. 2. The cycle of credit expansion and
contraction (approximately 60-70 years), which is now beginning the
transition from unsustainable credit expansion (bubble) to
renunciation of debt (credit collapse) and global depression. 3.
The generational cycle (4 generations or approximately 80 years) of
American history which leads to nation-changing social, political
and economic upheaval. 4. The 100+ year cycle of price inflation
and stagnation of wages' purchasing-power. This short book explains
how enterprises of all sizes and scales can use the critical
leverage points offered by weblogs and New Media to construct a new
sustainable business model based on trust and knowledge rather than
"branding."
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
