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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Screen Traffic - Movies, Multiplexes, and Global Culture (Paperback, New)
Loot Price: R904
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Screen Traffic - Movies, Multiplexes, and Global Culture (Paperback, New)
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In Screen Traffic, Charles R. Acland examines how, since the
mid-1980s, the US commercial movie business has altered conceptions
of moviegoing both within the industry and among audiences. He
shows how studios, in their increasing reliance on revenues from
international audiences and from the ancillary markets of
television, videotape, DVD, and pay-per-view, have cultivated an
understanding of their commodities as mutating global products.
Consequently, the cultural practice of moviegoing has changed
significantly, as has the place of the cinema in relation to other
sites of leisure. Acland explores this transformation by
investigating the generation and dissemination of a new
understanding of Hollywood movies. examination of promotional
materials, entertainment news, trade publications, and economic
reports, Acland presents an array of evidence for the new
understanding of movies and moviegoing that has developed within
popular culture and the entertainment industry. In particular, he
dissects a key development: the rise of the megaplex, characterized
by large auditoriums, plentiful screens, and consumer activities
other than film viewing. He traces its genesis from the re-entry of
studios into the movie exhibition business in 1986 through to 1998,
when reports of the economic destabilization of exhibition began to
surface, just as the rise of so-called e-cinema signalled another
wave of change. Documenting the current tendency toward an
accelerated cinema culture, one that appears to arrive
simultaneously for everyone, everywhere, Screen Traffic unearths
and critiques the corporate and cultural forces contributing to the
felt internationalism of our global era.
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