By exploring the use of film in mid-twentieth-century institutions,
including libraries, museums, classrooms, and professional
organizations, the essays in "Useful Cinema" show how moving images
became an ordinary feature of American life. In venues such as
factories and community halls, people encountered industrial,
educational, training, advertising, and other types of "useful
cinema." Screening these films transformed unlikely spaces,
conveyed ideas, and produced subjects in the service of public and
private aims. Such functional motion pictures helped to shape
common sense about cinema's place in contemporary life. Whether
measured in terms of the number of films shown, the size of
audiences, or the economic activity generated, the "non-theatrical
sector" was a substantial and enduring parallel to the more
spectacular realm of commercial film. In "Useful Cinema," scholars
examine organizations such as UNESCO, the YMCA, the Amateur Cinema
League, and the Metropolitan Museum of Art. They also consider film
exhibition sites in schools, businesses, and industries. As they
expand understanding of this" other "American cinema, the
contributors challenge preconceived notions about what cinema is.
Contributors. Charles R. Acland, Joseph Clark, Zoe Druick, Ronald
Walter Greene, Alison Griffiths, Stephen Groening, Jennifer Horne,
Kirsten Ostherr, Eric Smoodin, Charles Tepperman, Gregory A.
Waller, Haidee Wasson. Michael Zryd
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