In the fall of 1955, Bernard Cornfeld arrived in Paris with
scant money in his pocket and a tenuous relationship with a New
York firm to sell mutual funds overseas. Cornfeld, a former
psychologist and social worker, knew how to make friends fast and
soon targeted two groups of people who could help him fulfill his
economic ambitions: American expatriates who were looking to build
their own fortunes and servicemen abroad who loved to live
high-rolling lives and spend money. Using the first group as
door-to-door salesmen and the second group as his gullible target,
Cornfeld built a multi-billion-dollar and multi-national company,
famous for its salesmen's winning one-line pitch: "Do you sincerely
want to be rich?" In this eye-opening yet entertaining book, an
award-winning "Insight" team of the London "Sunday Times" examines
Cornfeld's impressive scheme, a classic example of good,
old-fashioned American business gumption and guile.
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