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Advertising & Imc: Principles and Practice, Global Edition + Mylab Marketing with Pearson Etext (Mixed media product, 11 Ed)
Loot Price: R1,953
Discovery Miles 19 530
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Advertising & Imc: Principles and Practice, Global Edition + Mylab Marketing with Pearson Etext (Mixed media product, 11 Ed)
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For courses in introductory advertising. This package includes
MyLab. Increase the relevancy and effectiveness of marketing
communications Advertising & IMC: Principles and Practice
presents the strategic use of communications to engage different
types of consumers. Covering advertising, public relations, direct
marketing, promotion, and more, Advertising & IMC uses examples
of award-winning brand campaigns, contributions from experts, and
enduring principles and practices to provide students with a
practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a
significant reorganization and revision of the material. Now,
readers will understand not only the types of marketing
communication possible, but also their application of strategy and
planning, and how these areas work together - ensuring students are
prepared to deal with the latest industry practices in their future
careers. Reach every student by pairing this text with MyLab
Marketing MyLab (TM) is the teaching and learning platform that
empowers you to reach every student. By combining trusted author
content with digital tools and a flexible platform, MyLab
personalizes the learning experience and improves results for each
student. MyLab Marketing should only be purchased when required by
an instructor. Please be sure you have the correct ISBN and Course
ID. Instructors, contact your Pearson representative for more
information.
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