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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Fashion and Everyday Life - London and New York (Hardcover)
Loot Price: R3,227
Discovery Miles 32 270
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Fashion and Everyday Life - London and New York (Hardcover)
Expected to ship within 18 - 22 working days
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Taking cultural theorist Michel de Certeau's notion of 'the
everyday' as a critical starting point, this book considers how
fashion shapes and is shaped by everyday life. Looking historically
for the imprint of fashion within everyday routines such as going
to work or shopping, or in leisure activities like dancing, the
book identifies the 'fashion system of the ordinary', in which
clothing has a distinct role in the making of self and identity.
Exploring the period from 1890 to 2010, the study is located in
London and New York, cities that emerged as as socially, ethnically
and culturally diverse, as well as increasingly fashionable. The
book re-focuses fashion discourse away from well-trodden,
power-laden dynamics, towards a re-evaluation of time, memory, and
above all history, and their relationship to fashion and everyday
life. The importance of place and space - and issues of gender,
race and social class - provides the broader framework, revealing
fashion as both routine and exceptional, and as an increasingly
significant part of urban life. By focusing on key themes such as
clothing the city, what is worn on the streets, the imagining and
performing of multiple identities by dressing up and down, going
out, and showing off, Fashion and Everyday Life makes a unique
contribution to the literature of fashion studies, fashion history,
cultural studies, and beyond.
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