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Books > Social sciences > Education > Teaching of a specific subject
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Media Literacy Education in China (Hardcover, 1st ed. 2016)
Loot Price: R3,261
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Media Literacy Education in China (Hardcover, 1st ed. 2016)
Expected to ship within 12 - 17 working days
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The Chinese government has long kept tight control on both
traditional and new media to prevent potential challenges to its
authority. But, for better or worse, China has now reached a stage
where it is difficult to exercise political hegemony through laws
and regulations and the control of the mass media. China has become
a global superpower and in 2011 surpassed Japan as the world's
second largest economy, second only to the USA. China's
entertainment industry is also flourishing, and the market is large
enough to attract foreign investors that either view China as an
important market or are interested in Chinese capital. Today, more
children in China watch television than in any other country in the
world, and Internet usage is also increasing, making the
implementation of media literacy education an important issue. This
book presents the prevailing perspectives on media literacy
education in China and describes how the current curriculum reform
for implementing media literacy education is being developed. It
will not only stimulate debate and further research, but will also
influence policy decisions regarding media literacy education in
China.
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