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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Decisive - How to Make Better Decisions (Paperback)
Loot Price: R295
Discovery Miles 2 950
You Save: R25
(8%)
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Decisive - How to Make Better Decisions (Paperback)
 (1 rating, sign in to rate)
List price R320
Loot Price R295
Discovery Miles 2 950
You Save R25 (8%)
Expected to ship within 5 - 10 working days
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Just making a decision can be hard enough, but how do you begin to
judge whether it's the right one? Chip and Dan Heath, authors of #1
New York Times best-seller Switch, show you how to overcome your
brain's natural shortcomings. In Decisive, Chip and Dan Heath draw
on decades of psychological research to explain why we so often get
it very badly wrong - why our supposedly rational brains are
frequently tripped up by powerful biases and wishful thinking. At
the same time they demonstrate how relatively easy it is to avoid
the pitfalls and find the best answers, offering four simple
principles that we can all learn and follow. In the process, they
show why it is that experts frequently make mistakes. They
demonstrate the perils of getting trapped in a narrow decision
frame. And they explore people's tendency to be over-confident
about how their choices will unfold. Drawing on case studies as
diverse as the downfall of Kodak and the inspiring account of a
cancer survivor, they offer both a fascinating tour through the
workings of our minds and an invaluable guide to making smarter
decisions. Winner in the Practical Manager category of the CMI
Management Book of the Year awards 2014.
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