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Books > Business & Economics > Business & management > Business ethics
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Customer Persuasion - How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win (Paperback)
Loot Price: R562
Discovery Miles 5 620
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Customer Persuasion - How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win (Paperback)
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Loot Price R562
Discovery Miles 5 620
Expected to ship within 10 - 15 working days
|
From generating traffic to getting the customers' first purchase
and then turning them into advocates, Customer Persuasion is the
bible for putting the customer at the heart of your business. In
Customer Persuasion, Chloe Thomas, author, podcast host, and
founder of eCommerce MasterPlan, provides an easy to follow system
for growing your sales. What you'll learn in Customer Persuasion:
Why it's essential to embrace persuasion in marketing Why unethical
persuasion will kill your business How to work out which part of
the business needs your attention What website, marketing, customer
service or product optimisation you need to do next Lots of simple
ways to increase your conversation rate And 100s of ways to get
more people to buy! Who this book is for: Business owners and
managers Marketers Entrepreneurs Startups Anyone who wants more
customers Additional resources included in Customer Persuasion to
help you get more customers: Business performance evaluation
spreadsheet Extended profiles of key case study businesses Lists of
successful companies whose approach you can model Accompanying
Customer Persuasion workbook A checklist for each Stage of the
model Originally published as "Customer Manipulation"
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