The Long Tail (Paperback, Revised, Updated ed.)

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

General

Imprint:	Hyperion - Acquired Assets
Country of origin:	United States
Release date:	July 2008
First published:	July 2008
Authors:	Chris Anderson
Dimensions:	202 x 130 x 19mm (L x W x T)
Format:	Paperback
Pages:	267
Edition:	Revised, Updated ed.
ISBN-13:	978-1-4013-0966-4
Categories:	Books > Business & Economics > Economics > Macroeconomics > General Books > Earth & environment > Geography > Human geography > Economic geography Promotions
LSN:	1-4013-0966-6
Barcode:	9781401309664

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