An in-depth look into the origins of how each NHL team was named,
received their logo and design, with interviews by those
responsible. Written by those most knowledgeable, you'll learn why
every hockey team to every play in the National Hockey League looks
the way it does. Nothing unites or divides a random assortment of
strangers quite like the hockey team for which they cheer. The
passion they hold within them for the New York Rangers, Toronto
Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to
look past any differences which would have otherwise disrupted a
perfectly fine Thanksgiving dinner and channels it into a powerful,
shared admiration for their team. We decorate our lives with their
logos, stock our wardrobe with their jerseys, and, in some cases,
even tattoo our bodies with their iconography and colors. They're
so ingrained in our lives we don't even think to ask ourselves why
Los Angeles celebrates royalty; why Buffalo cheers for not one, but
two massive cavalry swords; or why the Broadway Blueshirts named
themselves for a law enforcement agency in Texas (or why they even
wear blue shirts, for that matter). All that and more is explored
in Fabric of the Game, authored by two of the sports world's
leading experts in team branding and design: Chris Creamer and Todd
Radom. Tapping into their vast knowledge of the whys and hows,
Creamer and Radom explore and share the origin stories behind these
and more, talking directly to those involved in the decision
processes and designs of the National Hockey League's team names,
logos, and uniforms, pouring through historical accounts to find
and deliver the answers to these questions. Learn more about the
historied Detroit Red Wings and Chicago Blackhawks, as well as the
lost but not forgotten Hartford Whalers and Quebec Nordiques, all
the way to the lesser-known Kansas City Scouts and Philadelphia
Quakers. Whichever team you pledge allegiance, Fabric of the Game
covers them in-depth with research and knowledge for any hockey fan
to enjoy.
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