Discover the profitable business opportunities within the metaverse
and learn how you can and why you should get your company involved
today. In Decoding the Metaverse, Creative Cloud strategist and
Web3 expert Chris Duffey establishes a roadmap for entry to the
metaverse. Written to help businesses get a handle on a complex new
business opportunity, the book begins by explaining how previous
iterations of the internet led to the creation of immersive digital
technology with Web3 before detailing the building blocks of the
metaverse. The book takes readers through the future of digital
spaces, offering insight into immersive experiences, customer
engagement, product-led growth and profitability. The chapters
focus on the building blocks of the metaverse, including NFTs,
blockchain, tokenomics, gaming and virtual real estate. Each
chapter is paired with a corresponding case study from well-known
brands currently working in the metaverse. Decoding the Metaverse
ends with guiding principles about the ethical ramifications of
immersive experiences and digital governance. Throughout Decoding
the Metaverse, Duffey highlights the importance of reaching
customers through shared immersive experiences. Showcasing the
potential impact of working with Web3, he explains how companies
can use these opportunities to further their reach and grow their
revenue. Readers will step away from the book eager to get their
companies involved today.
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