Essentials of Marketing Communications offers a concise and
student-friendly introduction to the principles and theories of
marketing communications. Written in a lively and engaging style,
the book provides you with a coherent and consistent text, blending
marketing communications principles and theory with practice.
Divided into three parts, the book considers the strategic issues
associated with managing marketing communications activities before
moving on to look at branding, budgeting and evaluation issues and
concluding with chapters on stakeholders, international marketing
communications, and the operations and personnel involved in the
industry. The book is the essential companion for undergraduate and
postgraduate students studying Marketing Communications. It is also
an invaluable resource for students studying for professional
marketing qualifications, most notably those studying courses
offered by the Chartered Institute of Marketing.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
