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Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New) Loot Price: R4,630
Discovery Miles 46 300
Repayment Terms: R434 pm x 12*
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Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New): Chris Hackley

Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New)

Chris Hackley

Series: Routledge Interpretive Marketing Research

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Loot Price R4,630 Discovery Miles 46 300 | Repayment Terms: R434 pm x 12*

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Marketing is at the centre of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case-studies.

Related link: Series Editor website
eBook available with sample pages: 0203360990

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Interpretive Marketing Research
Release date: March 2001
First published: 2001
Authors: Chris Hackley
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Hardcover
Pages: 240
Edition: New
ISBN-13: 978-0-415-20859-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-20859-9
Barcode: 9780415208598

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