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Books > Business & Economics > Business & management > Sales & marketing

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Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New) Loot Price: R4,721

Discovery Miles 47 210

Repayment Terms: R442 pm x 12*

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Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New): Chris Hackley

Marketing and Social Construction - Exploring the Rhetorics of Managed Consumption (Hardcover, New)

Chris Hackley

Series: Routledge Interpretive Marketing Research

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Loot Price R4,721 Discovery Miles 47 210 | Repayment Terms: R442 pm x 12*

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Marketing is at the centre of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case-studies.

Related link: Series Editor website
eBook available with sample pages: 0203360990

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	March 2001
First published:	2001
Authors:	Chris Hackley
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Hardcover
Pages:	240
Edition:	New
ISBN-13:	978-0-415-20859-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-20859-9
Barcode:	9780415208598