"Trying to figure out how to connect with customers when
traditional marketing has lost much of its value, and why
'connecting' is a whole lot more than today's buzzword? This is the
book for you."
-Kelly Erickson, author of Maximum Customer Experience
Most people know that branding is the most effective marketing
strategy to build a long-term relationship with a dedicated group
of customers. But many of us forget about the zeitgeist.
The zeitgeist is the evolving collective consciousness of
society, and it is what people are talking about. It's what
determines trends and buying behaviors.
Companies can tap into the power of the zeitgeist by providing
customers with the tools they need to spread marketing messages
through word-of-mouth and other viral channels. Chris Houchens, a
marketing expert, uses real-world examples to show how branding
works. Discover: Methods to craft and hone messages How to make the
most out of first impressions Ways to harness groupthink The
importance of logos and visual brand elements How to use social
media How to measure the effectiveness of branding efforts And much
more If you have no idea how to create a marketing strategy or if
you just need a fresh perspective on branding, then Brand Zeitgeist
is for you.
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