Understanding Customers (Hardcover, 2nd edition)

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: learning objectives and definitions the theoretical background exercises issues to consider current examples implications for marketing recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2017
First published:	1993
Authors:	Chris Rice
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Edition:	2nd edition
ISBN-13:	978-1-138-44093-7
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-138-44093-0
Barcode:	9781138440937

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