"Rojek's argument is a psychological one, although his message is
political: global events build on people's needs to feel empowered
and jointly engaged in the pursuit of a higher purpose; they allow
a break from daily routines, provide an illusion of intimacy and
social membership, and create a sense of self-validation and
personal gratification. In short, participation in such events
makes us feel good. At the same time, the real effect of global
events seems to be the maintenance of global inequality and social
injustice, as well as huge profits for the organizations involved
in planning, commercializing and securing these happenings. In
sketching out this palliative function of global events from the
perspective of people's needs on the one hand, and unveiling their
puppet masters backstage on the other, Rojek's book presents a
compelling account of the role of organized events in modern
society." - Organization Studies Events dominate our screens, our
lives, and increasingly global geopolitics. Analysis of events and
their management has remained rooted in leisure and management
studies - until now. This break-through book provides an
introduction to event management, while also situating events in
questions of power and social control.
Rojek powerfully argues that events are essential elements in
corporate-state partnerships of 'invisible government' that have
revived the romance of charity as to form illusory communities,
while cloaking power imbalances and social inequalities. Events are
moving politics from the old idea of 'the personal is political' to
the new, more seductive notion that 'representation is resistance'.
Wielding rich case studies from the World Cup and the Olympics to
Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly
original account of communication power, social ordering and
control. It is essential reading in media & communication
studies and across the social sciences.
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