Cricket is a sport which is currently undergoing a rapid and
dramatic transformation. Traditionally thought of as an English
summer game, limited in appeal to Britain and its Commonwealth,
cricket has, in the past a few years, achieved a global profile.
This is largely due to the development of a new TV-friendly format
of the game: Twenty20 cricket. Indeed, through the economic and
media interests promoting the Indian Premier League (IPL), the
world's richest Twenty20 tournament, cricket has belatedly 'gone
global'. The rapid rise of the IPL underlines that the economic and
political characters within cricket are no longer the traditional
elites in metropolitan centres but the businessmen of India and the
media entrepreneurs world-wide who seek to shape new audiences for
the game and create new marketing opportunities on a global scale.
The contributions in this book fall into two broad categories.
There are firstly those which explore the rapid growth of Twenty20,
particularly the motors of change and the new directions that
cricket is taking as a result of the Twenty20 revolution. Secondly,
there are a number of contributions which chart the impact of
Twenty20 on traditional elements of the game. This book was
originally published as a special issue of Sport in Society.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Series: |
Sport in the Global Society - Contemporary Perspectives |
| Release date: |
December 2012 |
| First published: |
2013 |
| Editors: |
Chris Rumford
|
| Dimensions: |
246 x 174 x 14mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
148 |
| Edition: |
New |
| ISBN-13: |
978-0-415-63357-4 |
| Categories: |
Books >
Sport & Leisure >
Sports & outdoor recreation >
Ball games >
Cricket
Promotions
|
| LSN: |
0-415-63357-5 |
| Barcode: |
9780415633574 |
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