Books > Arts & Architecture > Architecture > Public buildings: civic, commercial, industrial, etc
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Pharmacies (Hardcover)
Loot Price: R1,084
Discovery Miles 10 840
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(23%)
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Pharmacies (Hardcover)
Series: Architecture in Focus
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,104
Discovery Miles: 11 040
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Pharmacies constitute a special form of commercial architecture.
The market for medicines, which is heavily regulated in most
countries, has led to a veritable competition of the "atmosphere of
space": since where product and price can no longer provide a
competitive advantage, customer loyalty must be created with other
means. In addition to professional competence and familiarity with
the customers, that becomes above all the ambiance. That in turn
translates to the modern and hygienic pharmacy, together with a
friendly and assuring spatial experience. The selected examples
show the design sophistication with which pharmacies today, from a
functional as well as atmospheric standpoint, set themselves apart
from the historical chemists' shelves - and the competitors.
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