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Books > Arts & Architecture > Art forms, treatments & subjects > Body art & tattooing
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The Social Semiotics of Tattoos - Skin and Self (Hardcover)
Loot Price: R4,579
Discovery Miles 45 790
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The Social Semiotics of Tattoos - Skin and Self (Hardcover)
Series: Bloomsbury Advances in Semiotics
Expected to ship within 12 - 19 working days
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Why do people put indelible marks on their bodies in an era
characterized by constant cultural change? How do tattoos as
semiotic resources convey meaning? What goes on behind the scenes
in a tattoo studio? How do people negotiate the informal career of
tattoo artist? The Social Semiotics of Tattoos is a study of
tattoos and tattooing at a time when the practice is more artistic,
culturally relevant, and common than ever before. By discussing
shifts within the practices of tattooing over the past several
decades, Martin chronicles the cultural turn in which tattooists
have become known as tattoo artists, the tattoo gun turns into the
tattoo machine, and standardized tattoo designs are replaced by
highly expressive and unique forms of communication with a language
of its own. Revealing the full range of meaning-making involved in
the visual, written and spoken elements of the act, this volume
frames tattoos and tattooing as powerful cultural expressions,
symbols, and indexes and by doing so sheds the last hints of
tattooing as a deviant practice. Based on a year of full-time
ethnographic study of a tattoo studio/art gallery as well as
in-depth interviews with tattoo artists and enthusiasts, The Social
Semiotics of Tattoos will be of interest to academic researchers of
semiotics as well as tattoo industry professional and artists.
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