Today, it can seem as if the world has nothing but problems. And
more than ever the boundaries of those problems are expanding in
terms of the speed, scale, and impact by which they can alter
business conditions, public governance, entire societies, the
health of our planet, and the quality of our lives. Meeting these
growing challenges requires ambitious new ways of designing
solutions. With Expand: Stretching the Future By Design, authors
Jens Martin Skibsted, a multiple-award winning designer,
entrepreneur, and design philosopher, and Christian Bason,
political scientist and CEO of the Danish Design Centre, take
readers beyond "design thinking" to challenge current habits and
carve out new space for more sustainable innovation. From
transforming the ways we do business and reimagining health care,
to creating planet-restoring housing and humanizing our digital
lives in an age of AI, Expand explores how expansive thinking
across six key areas-time, proximity, value, life, dimensions, and
sectors-can provide radical, useful solutions to a whole host of
current problems around the globe. With powerful real-world
examples, the book challenges our freewheeling belief in
technological determinism and its insensitivity toward ethics,
humanity, and the environment. Expand is the first book to not just
critique design thinking, but welcome it as a starting point for an
ambitious, wide-ranging tale of how to expand and think beyond it.
The best way to predict the future is to design it. Expand is the
book that shows us how.
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