"Enduring Success" addresses a key question in business today: How
can companies succeed over time? To learn the source of enduring
greatness, author Christian Stadler directed a team of eight
researchers in a six-year study of some of Europe's oldest and most
stellar companies, targeting nine that have survived for more than
100 years and have significantly outperformed the market over the
past fifty years. Readers may wonder, "Why European companies?"
Yet, Europe is the ideal place to seek the key to long-term
success; half of the Fortune Global 500 companies that are 100
years old or older can be found in Europe, as can 72 of the 100
oldest family businesses in the world.
Fifteen years after Collins and Porras' "Built to Last," this new
book incorporates fresh insights from management science and
provides the first non-US perspective on long-range success.
Through Stadler's study, a counterintuitive story emerges: the
greatest companies adapt to a constantly changing environment by
being "intelligently conservative." "Enduring Success" provides a
coherent framework, grounded in five principles and practical
concepts, for business leaders who are prepared to learn from the
history of some of the world's greatest institutions. View the
author's YouTube channel for more discussion of the book.
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