Market Matters - Exploring Cultural Processes in the Global Marketplace (Hardcover, 2004 ed.)

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	November 2004
First published:	2004
Authors:	Christina Garsten
Editors:	M. Lindh De Montoya • Monica Lindh De Montoya
Dimensions:	216 x 140 x 17mm (L x W x T)
Format:	Hardcover
Pages:	243
Edition:	2004 ed.
ISBN-13:	978-1-4039-1757-7
Categories:	Books > Business & Economics > Economics > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
LSN:	1-4039-1757-4
Barcode:	9781403917577

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