Despite being an accepted construct in traffic and transport
psychology, the precise nature of behavioural adaptation, including
its causes and consequences, has not yet been established within
the road safety community. A comprehensive collection of recent
literature, Behavioural Adaptation and Road Safety: Theory,
Evidence, and Action explores behavioural adaptation in road users.
It examines behavioural adaptation within the context of historical
and theoretical perspectives, and puts forth tangible and practical
solutions that can effectively address adverse behavioural
adaptation to road safety interventions "before" it occurs.
Edited by Christina Rudin-Brown and Samantha Jamson, with
chapters authored by leading road safety experts in driver
psychology and behaviour, the book introduces the concept of
behavioural adaptation and details its more relevant issues. It
reviews the definition of behavioural adaptation that was put
forward by the OECD in 1990 and then puts this definition through
its paces, identifying where it may be lacking and how it might be
improved. This sets the context for the remaining chapters which
take the OECD definition as their starting points.
The book discusses the various theories and models of
behavioural adaptation and more general theories of driver
behaviour developed during the last half century. It provides
examples of the "evidence" for behavioural adaptation instances in
which behavioural adaptation arose as a consequence of the
introduction of safety countermeasures. The book then focuses on
the internal, "human" element and considers countermeasures that
might be used to limit the development of behavioural adaptation in
various road user groups. The book concludes with practical tools
and methodologies to address behavioural adaptation in research and
design, and to limit the potential negative effects before they
happen.
Supplying easy-to-understand, accessible solutions that can be
implemented early on in a road safety intervention s design or
conception phase, the chapters represent the most extensive
compilation of literature relating to behavioural adaptation and
its consequences since the 1990 OECD report. The book brings
together earlier theories of behavioural adaptation with more
recent theories in the area and combines them with practical
advice, methods, and tangible solutions that can minimise the
potential negative impact of behavioural adaptation on road user
safety and address it "before "it occurs. It is an essential
component of any road safety library, and should be of particular
relevance to researchers, practitioners, designers, and
policymakers who are interested in maximizing safety while at the
same time encouraging innovation and excellence in road
transport-related design.
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