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Estimation of Willingness-to-Pay 2006 - Theory, Measurement, Application (Paperback, 2006 ed.) Loot Price: R2,401
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Estimation of Willingness-to-Pay 2006 - Theory, Measurement, Application (Paperback, 2006 ed.): Christoph Breidert

Estimation of Willingness-to-Pay 2006 - Theory, Measurement, Application (Paperback, 2006 ed.)

Christoph Breidert; Foreword by Thomas Reutterer

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Loot Price R2,401 Discovery Miles 24 010 | Repayment Terms: R225 pm x 12*

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With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2006
First published: 2006
Authors: Christoph Breidert
Foreword by: Thomas Reutterer
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback
Pages: 135
Edition: 2006 ed.
ISBN-13: 978-3-8350-0399-6
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0399-2
Barcode: 9783835003996

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