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A Profile of the United States Toy Industry (Paperback)
Loot Price: R471
Discovery Miles 4 710
You Save: R102
(18%)
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A Profile of the United States Toy Industry (Paperback)
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List price R573
Loot Price R471
Discovery Miles 4 710
You Save R102 (18%)
Expected to ship within 10 - 15 working days
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The toy industry is one of the most consistently misunderstood
sectors of American business. Thats no surprise because on many
levels it resists easy definition. Its a commodity business. No,
its a fashion business. No, its a consumer products business. No,
its an entertainment business. The fact is its all of these
businesses, each of which addresses and responds to market forces
differently. And often, especially with the larger, publicly traded
companies all of these businesses share a balance sheet. This book
will provide a concise and in-depth introduction to the structure,
practices and market forces that impact the toy industry. It will
offer a short history of the industry, a description of the current
market landscape, major and emerging industry competitors,
contemporary trends, changes and expectations for the future. It
will further cover aspects of retailing, consumer behavior, and
financial markets as they relate to the industry. As noted, the
book will focus primarily on the U.S. toy industry, but will
provide guidelines for extrapolating the information to the global
toy market and a highlight of those issues, such as manufacturing,
that are relatively consistent worldwide. The book is intended to
provide a foundation for understanding the diverse and changing
nature of the toy industry and to help readers develop a context
for appreciating it relevant to other, more predictable and
definable industries. Many studentsaEURO"and professionals for that
matteraEURO"come to the toy industry ill equipped for success
because they are unable to understand the various disciplines and
business practices it encompasses and therefore unable to apply
those practices appropriately for the product or product category.
A preschool toy will never behave like a toy from a hot movie. Its
something many successful people in the business know and have
learned over time, but it remains a mystery to the uninitiated.
Withal this book is intended as an initiation into a fascinating,
fast-paced and fiercely competitive business that is very often
more an art than a science.
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