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Invisible Art - The Pursuit of Bookmaking (Paperback)
Loot Price: R364
Discovery Miles 3 640
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Invisible Art - The Pursuit of Bookmaking (Paperback)
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Loot Price R364
Discovery Miles 3 640
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The concept of "invisible art" was famously applied by the late
John Ryder to his vocation, typography. Here its scope is extended
to the entire publishing process. The better the tasks of editing,
lay-out and external design are carried out, the less "visible" it
is that skilful hands have been at work. When these tasks are done
badly, the inadequacies are all too visible and form a barrier
between a book and its reception by the intended readers. This
volume is about achieving and maintaining high standards in
scholarly publishing in the social sciences - the author's own
chosen specialist field. Drawing on his long "hands-on" experience,
Christopher Hurst takes the reader, in the first part, on an
analytical journey through a typical book from start to finish,
missing out nothing (including illustrations, maps and tables). A
central section is devoted to the use and abuse of the English
language. The second part is specifically about the publisher's
editorial role, both in relation to the author and in seeing the
book through from unedited script to finished volume, including
externals like the cover, binding and paper. Finding the right
title and cover design, and striking the right balance in the
periodical catalogue, are discussed under the heading, "Sending
Signals". Occasional disasters, and the measures necessary for
their avoidance, are not overlooked. The overlap of editorial and
legal functions is dealt with in the final section.
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