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Designing Modern America - Broadway to Main Street (Hardcover)
Loot Price: R1,927
Discovery Miles 19 270
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Designing Modern America - Broadway to Main Street (Hardcover)
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The story of two legendary designers who made "modern America" From
the 1920s through the 1950s, two individuals, Joseph Urban and
Norman Bel Geddes, did more, by far, to create the image of
"America" and make it synonymous with modernity than any of their
contemporaries. Urban and Bel Geddes were leading Broadway stage
designers and directors who turned their prodigious talents to
other projects, becoming mavericks first in industrial design and
then in commercial design, fashion, architecture, and more. The two
men gave shape to the most quintessential symbols of the modern
American lifestyle, including movies, cars, department stores, and
nightclubs, along with private homes, kitchens, stoves, fridges,
magazines, and numerous household furnishings. Illustrated with
more than 130 photographs of their influential designs, this book
tells the engrossing story of Urban and Bel Geddes. Christopher
Innes shows how these two men with a background in theater lent
dramatic flair to everything they designed and how this
theatricality gave the distinctive modernity they created such wide
appeal. If the American lifestyle has been much imitated across the
globe over the past fifty years, says Innes, it is due in large
measure to the designs of Urban and Bel Geddes. Together they were
responsible for creating what has been called the "Golden Age" of
American culture.
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