Volume Two of Project Mastodon: Building a Twenty-First Century
Republican Party, explores Wisconsin governor Scott Walker's
meteoric rise to power, the controversy surrounding his signing of
Wisconsin Act 10, and successful reelection campaign in 2014. The
author, a field director during the 2014 reelection campaign,
chronicles his success using big data, analytics and new technology
to propel Governor Walker to a twenty percentage point victory in
the Green Bay, Wisconsin television market. Volume Two continue
where its predecessor left off, by arguing that new-style,
twenty-first century campaigns, if they are to succeed, must spend
millions of dollars on data acquisition, analytics, the hiring of
behavioral scientists, and new technology. The series' reference
section is contained exclusively in volume two of Schaefer's magnum
opus on new-style, twenty-first century campaigns.
General
Imprint: |
Lulu.Com
|
Country of origin: |
United States |
Release date: |
November 2016 |
Authors: |
Christopher Schaefer
|
Dimensions: |
229 x 152 x 33mm (L x W x T) |
Format: |
Hardcover - Sewn / Cloth over boards
|
Pages: |
538 |
ISBN-13: |
978-1-365-54666-2 |
Categories: |
Books >
Humanities >
History >
General
Books >
History >
General
|
LSN: |
1-365-54666-7 |
Barcode: |
9781365546662 |
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