Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
The Internet as a Device for Market Research (Paperback)
Loot Price: R825
Discovery Miles 8 250
|
|
The Internet as a Device for Market Research (Paperback)
Expected to ship within 10 - 15 working days
|
Seminar paper from the year 2010 in the subject Business economics
- Marketing, Corporate Communication, CRM, Market Research, Social
Media, grade: 1,3, AKAD University of Applied Sciences Pinneberg,
course: Market Research, language: English, abstract: Companies
constantly have to make decisions about the products and services
they offer. In order to create successful products and services, it
is necessary to know how consumers can become customers. Therefore
it is essential for a company to under- stand who their (potential)
customers as well as (potential) competitors are. Accord- ing to
Kotler/Keller, it is "the job of marketing researchers to produce
insight into the customer's attitude and buying behavior." Over the
last years, the Internet has been a fast developing technology.
Especially services like email or chat-rooms are used in everyday
life by millions of people.2 The usage of the Internet has spread
very fast through nearly the whole society. It is estimated that
today nearly 67% of U.S. households have access to the Internet.
Kotler/Keller state that online research " ...] was estimated to
make up 33 % of all survey-based research in 2006, and
Internet-based questionnaires also accounted for nearly one-third
of U.S. spending in market research surveys in the same year." This
raises the question whether the Internet is a suitable device for
market research. This paper will discuss the use of the Internet
for conducting market research on sales markets. First, the concept
of market research, as well as what is understood by the term
'Internet', will be defined. Thereafter it will be discussed
whether and how the Internet can be of assistance to market
research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.