This Element offers a thought-provoking and critical examination of
corporate social responsibility (CSR). CSR has entered the
boardroom and become a mainstream management concept for businesses
to address their ethical, social and environmental responsibilities
towards society. CSR does not come without contestation, and firms
engage in CSR for different reasons and exhibit different patterns
of CSR activities. These activities range from sincere action with
substantial social or environmental improvements to symbolic
impression management and the creation of a CSR-facade that is
little more than empty words. This Element illuminates and
scrutinizes contemporary approaches to CSR and offers a fresh
perspective for scholars, managers and decision-makers interested
in the societal role of business firms beyond maximizing
profitability. Christopher Wickert and David Risi take a step back
from how CSR is currently understood and practiced, and stimulate
readers to reflect on how to move CSR forward towards a more
inclusive concept.
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