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Books > Law > Jurisprudence & general issues > Law & society
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Political Brands (Hardcover)
Loot Price: R3,464
Discovery Miles 34 640
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Political Brands (Hardcover)
Expected to ship within 12 - 17 working days
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From 'I Like Ike' to MAGA hats, branding and politics have gone
hand in hand, selling ideas, ideals and candidates. Political
Brands is a unique exploration of the legal framework for the use
of commercial branding and advertising techniques in presidential
political campaigns, as well as the impact of politics on
commercial brands. As American federal courts have narrowed the
definition of corruption and struck down laws that make lying
illegal, branding techniques have been exploited for pernicious
purposes. This interdisciplinary book also considers how Donald
Trump won the election and used his branding talents to his
advantage as both candidate and president. Examining how branding
and the power of commercial boycotts can be used by citizens to
change public policy, from Civil Rights activists in the 1960's to
survivors of the 2018 Parkland massacre, this thought-provoking
book navigates the branded American landscape. Containing unique
coverage of campaign finance issues, this book will be of great
interest to academics working in law, government and political
science, with the exploration of the myriad of advertising
techniques also making this a key resource for media law and
business professors.
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