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Political Brands (Hardcover) Loot Price: R3,636
Discovery Miles 36 360
Political Brands (Hardcover): Ciara Torres-Spelliscy

Political Brands (Hardcover)

Ciara Torres-Spelliscy

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Loot Price R3,636 Discovery Miles 36 360 | Repayment Terms: R341 pm x 12*

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From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. As American federal courts have narrowed the definition of corruption and struck down laws that make lying illegal, branding techniques have been exploited for pernicious purposes. This interdisciplinary book also considers how Donald Trump won the election and used his branding talents to his advantage as both candidate and president. Examining how branding and the power of commercial boycotts can be used by citizens to change public policy, from Civil Rights activists in the 1960's to survivors of the 2018 Parkland massacre, this thought-provoking book navigates the branded American landscape. Containing unique coverage of campaign finance issues, this book will be of great interest to academics working in law, government and political science, with the exploration of the myriad of advertising techniques also making this a key resource for media law and business professors.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Release date: September 2019
Authors: Ciara Torres-Spelliscy
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 352
ISBN-13: 978-1-78990-181-8
Categories: Books > Law > Jurisprudence & general issues > Law & society
Books > Law > Laws of other jurisdictions & general law > Constitutional & administrative law > General
Books > Social sciences > Politics & government > Political control & freedoms > Human rights > Civil rights & citizenship
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LSN: 1-78990-181-2
Barcode: 9781789901818

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