How do you develop products that people will actually use and buy?
This practical guide shows you how to validate product and company
ideas through customer development research-before you waste months
and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible
research techniques, you'll learn how your prospective customers
behave, the problems they need to solve, and what frustrates and
delights them. These insights may shake your assumptions, but
they'll help you reach the "ah-ha!" moments that inspire truly
great products. Validate or invalidate your hypothesis by talking
to the right people Learn how to conduct successful customer
interviews play-by-play Detect a customer's behaviors, pain points,
and constraints Turn interview insights into Minimum Viable
Products to validate what customers will use and buy Adapt customer
development strategies for large companies, conservative
industries, and existing products
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