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The Reign of the Customer - Customer-Centric Approaches to Improving Satisfaction (Paperback, 1st ed. 2020)
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The Reign of the Customer - Customer-Centric Approaches to Improving Satisfaction (Paperback, 1st ed. 2020)
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With major retailers closing brick-and-mortar stores every month
and the continued shift to online shopping, there is a major push
to strengthen customer loyalty by improving the customer
experience. The two most important qualities that consumers look
for are convenience and efficiency. Finally a source is available
that will give retailers and companies in general the insight
needed to enhance customer satisfaction while improving the overall
shopping experience. This book uses the world-leading findings from
the American Customer Satisfaction Index (ACSI) and its
accompanying Global Customer Satisfaction Index (GCSI) -
invaluable, incomparable sources of consumer insights and
information, to inform best practices for improving the consumer
experience, better satisfying customers, and achieving profitable
customer loyalty today and into the rapidly changing future. This
book will help us understand where we were, where we are today, and
where we are heading tomorrow in providing exceptional customer
experiences. It is a must-read for marketing professionals and
customer-focused senior executives alike.
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