Direct democracy is popular. Referenda are an increasingly
important means of enacting or preventing legislation in countries
around the world. This book focuses on the key actors in a
referendum (the political elites/ parties, the media and citizens)
and is centered around themes such as campaign style, campaign
effects, electoral mobilization and turnout, as well as vote
choice. The contributors specifically address the role of
referendum campaigns and their impact and show why referendum
campaigns may matter more than any other political election
campaigns.
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