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Chips and Change - How Crisis Reshapes the Semiconductor Industry (Paperback)
Loot Price: R1,237
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Chips and Change - How Crisis Reshapes the Semiconductor Industry (Paperback)
Series: Chips and Change
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How the chip industry has responded to a series of crises over the
past twenty-five years, often reinventing itself and shifting the
basis for global competitive advantage. For decades the
semiconductor industry has been a driver of global economic growth
and social change. Semiconductors, particularly the microchips
essential to most electronic devices, have transformed computing,
communications, entertainment, and industry. In Chips and Change,
Clair Brown and Greg Linden trace the industry over more than
twenty years through eight technical and competitive crises that
forced it to adapt in order to continue its exponential rate of
improved chip performance. The industry's changes have in turn
shifted the basis on which firms hold or gain global competitive
advantage. These eight interrelated crises do not have tidy
beginnings and ends. Most, in fact, are still ongoing, often in
altered form. The U.S. semiconductor industry's fear that it would
be overtaken by Japan in the 1980s, for example, foreshadows
current concerns over the new global competitors China and India.
The intersecting crises of rising costs for both design and
manufacturing are compounded by consumer pressure for lower prices.
Other crises discussed in the book include the industry's steady
march toward the limits of physics, the fierce competition that
keeps its profits modest even as development costs soar, and the
global search for engineering talent. Other high-tech industries
face crises of their own, and the semiconductor industry has much
to teach about how industries are transformed in response to such
powerful forces as technological change, shifting product markets,
and globalization. Chips and Change also offers insights into how
chip firms have developed, defended, and, in some cases, lost
global competitive advantage.
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