Silver Medal Winner, Social Networking, 2012 Axiom Business Book
AwardsSilver Medal Winner, Business and Leadership, 2012 Nautilus
Book Awards
The official word from Twitter on how to harness the power of
the platform for any cause.
As recent events in Japan, the Middle East, and Haiti have
shown, Twitter offers a unique platform to connect individuals and
influence change in ways that were unthinkable only a short time
ago. In "Twitter for Good, " Claire Diaz Ortiz, Twitter's head of
corporate social innovation and philanthropy, shares the same
strategies she offers to organizations launching cause-based
campaigns. Filled with dynamic examples from initiatives around the
world, this groundbreaking book offers practical guidelines for
harnessing individual activism via Twitter as a force for social
change.Reveals why every organization needs a dedicated Twitter
strategy and explains how to set oneIntroduces the five-step model
taught at trainings around the world: T.W.E.E.T. (Target, Write,
Engage, Explore, Track)Author @claired is the head of corporate
social innovation and philanthropy at Twitter, collaborating with
organizations like Nike, Pepsi, MTV, the American Red Cross,
charity: water, Room to Read, the Gates Foundation, the Skoll
Foundation, the Case Foundation, National Wildlife Federation,
Kiva, the United Nations, Free the Children, Committee to Protect
Journalists, Partners in Health, FEMA, Ushahidi, The Acumen
Fund
With more than 200 million users worldwide, Twitter has
established itself as a dynamic force, one that every business and
nonprofit must understand how to use effectively.
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