What is important to ethical consumers when thinking about going on
holiday and how do they incorporate their lifestyle choices into
these holidays? What values inform their lifestyles and how do they
satisfy these values on holiday? Do ethical consumers automatically
become ethical tourists or is the situation a little more complex
than this? In an attempt to answer these questions, this book
explores: The ethical dilemmas associated with tourism The concerns
and motivations of ethical consumers on holiday The role and
importance of values in holiday decision-making This book offers a
highly original contribution to the debate surrounding the demand
for ethical and responsible holidays. It explores the consumption
concerns of ethical consumers and their motivational values, and
offers a detailed examination of how they manage these values on
holiday. This book offers a new and challenging perspective to the
study of responsible tourism by providing a unique empirical
insight into how responsible tourists incorporate their norms and
values into their holiday decisions. The text will be of interest
to undergraduates, postgraduates and tutors on courses that have
tourism and the tourist at their centre, and to academics in other
disciplines such as marketing and consumer behaviour. It will also
be highly relevant to the global tourism industry.
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