Scientific Advertising (Paperback)

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

General

Imprint:	Cosimo Classics
Country of origin:	United States
Release date:	December 2007
First published:	December 2007
Authors:	Claude C. Hopkins
Dimensions:	203 x 127 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	92
ISBN-13:	978-1-60520-045-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-60520-045-X
Barcode:	9781605200453

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!