My Life in Advertising (Paperback)

"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Release date:	August 2012
First published:	August 2012
Authors:	Claude Hopkins
Dimensions:	229 x 152 x 7mm (L x W x T)
Format:	Paperback - Trade
Pages:	134
ISBN-13:	978-1-4783-4733-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4783-4733-3
Barcode:	9781478347330

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